Last year Sephora released a study it completed on racial bias. SWOT Analysis In Marketing Fenty Beauty by Rihanna was created with promise of inclusion for all women. Every skin tone for every age and demographic is included in her line. With everyone being interested in makeup and having youtube as a source to promote their makeup tutorials, it is important for makeup brands to constantly come up with new ideas. Fenty Beauty in China & the World. The company's products are made focusing on a wide range of traditionally hard to match skin tones and develop formulas that work for all skin types and pinpointing universal shades and offers darker shades among the 40 … Kenyan celebrities were invited to the launch, and they brought out their Sunday bests. Creative Director. Fenty The brand is popular for its broad inclusivity across skin tones and gender, especially its Pro Filt'R foundation. Thus, Table 1 is constructed to show a PESTLE analysis of the cosmetic industry and a Porter's Five Forces Framework (Figure 1) is created for analyzing competition of Fenty Beauty in the market. Rihanna's Fenty Beauty Earned $72 Million and 132 Million YouTube Views in Just the First Month, Proving Inclusion Is Good for Business If you want to … The company that I chose for my SWOT Analysis is the makeup brand, Fenty Beauty by Rihanna. Fenty Beauty: Targeting women of all colours The Engagement Rate is 0.78%. The following is my analysis section, I used Google trend and socialbakers to analyze the user's interest in fenty beauty and draw it into a table. Optimize journeys and triggered campaigns. Mintel research on the UK colour cosmetics market shows that 35% of women use make-up to subtly enhance their natural features, with the trend for natural make-up looks continuing to gain momentum. Fenty Beauty uses models from many ethnicities allowing the brand to become known as “the new generation of beauty”. After Fenty Beauty launched, we began to see headlines that coined the term “The Fenty Effect.”. This came after popular artist Rihanna launched her Fenty Beauty and Fenty Skin brands in Kenya. Brand similarity OPPORTUNITIES 1. The success of Rihanna’s marketing messaging around diversity and inclusion is having a dramatic impact on the beauty and fashion industries.
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